I-“Slow Fashion” Isiphenduke Isu Lokuthengisa

Igama elithi "Slow Fashion" lahlongozwa okokuqala nguKate Fletcher ngo-2007 futhi selithole ukunakwa okwengeziwe eminyakeni yamuva.Njengengxenye "ye-anti-consumerism", "imfashini enensayo" isiphenduke isu lokumaketha elisetshenziswa izinkampani eziningi zezingubo ukuze kuhlangatshezwane nesiphakamiso senani "lemfashini elwa nokushesha".Ichaza kabusha ubudlelwano phakathi kwemisebenzi yokukhiqiza nabantu, imvelo nezilwane.Ngokuphambene nendlela ye-Industrial Fashion, imfashini ehamba kancane ihilela ukusetshenziswa kwezingcweti zendawo kanye nezinto ezivumelana nemvelo, ngenhloso yokulondoloza ubuciko (ukunakekelwa komuntu) kanye nemvelo yemvelo ukuze inikeze inani kubo bobabili abathengi nabakhiqizi.

Ngokombiko wocwaningo lwango-2020 okhishwe ngokuhlanganyela yi-BCG, i-Sustainable Apparel Coalition kanye ne-Higg Co, kudala ngaphambi kwalolu bhubhane, "amacebo okuzibophezela nokuzibophezela sekuyingxenye enkulu yezimboni zezingubo, zezicathulo nezindwangu zokunethezeka, ezemidlalo, imfashini esheshayo kanye izaphulelo.Okujwayelekile ezigabeni ezifana nezitolo”.Imizamo yokusimama kwebhizinisi ibonakala kuzo zombili izici zezemvelo nezenhlalo, "okubandakanya amanzi, ikhabhoni, ukusetshenziswa kwamakhemikhali, ukutholakala okunesibopho, ukusetshenziswa nokulahlwa kwezinto ezingavuthiwe, kanye nempilo yabasebenzi, ukuphepha, inhlalakahle kanye nesinxephezelo".

Inkinga ye-Covid-19 iphinde yajulisa ukuqwashisa ngokusetshenziswa okusimeme phakathi kwabathengi baseYurophu, iveza ithuba lemikhiqizo yemfashini ukuthi "iphinde iqinisekise" isiphakamiso sayo sokubaluleka kwentuthuko esimeme.Ngokocwaningo olwenziwa uMcKinsey ngo-April 2020, u-57% wabaphendulile uthe benze izinguquko eziphawulekayo endleleni yabo yokuphila ukuze banciphise umthelela wabo kwezemvelo;abangaphezu kuka-60% bathi bazokwenza umzamo wokuphinda bagaywe futhi bathenge imikhiqizo efakwe emaphaketheni angavumelani nemvelo;Abangu-75% bakholelwa ukuthi uhlobo oluthenjwayo luyinto ebalulekile yokuthenga - kuba semqoka kumabhizinisi ukwakha ukwethembana nokwenza izinto obala kubathengi.


Isikhathi sokuthumela: Aug-29-2022